THE ROLE OF MARKETING IN HIGHER EDUCATION
2025-02-01
AKADEMIC JOURNAL OF EDUCATIONAL RESEARCH (AJER) seriyasi. Volume 8 Issue 8
Urazbeyava Sevinchoy Tokhtaboy kizi
Abstract. Marketing has become an indispensable tool for higher education
institutions in today's competitive and globalized educational environment. About the role
of marketing in higher education institutions in the Republic of Uzbekistan and its specific
features in the development of educational organizations
Keywords: Marketing in higher education, student recruitment, digital market,
competitive education market, modern management, marketing system, concept,
marketing objective, information and communication technologies, market structure.
